Did you know that the holiday season is an ideal time for sunless tanning business owners like you to market services to new and pre-existing clients? You can use the darker, colder days of late fall to your benefit by reminding them that a carefree summertime look is just a single spray tan session away.
Take advantage of the weather
Cloudy skies, less sunlight and colder weather not only mean paler skin, but also a greater chance of contracting colds and flu. You can exploit this by promoting sunless tanning as a way of feeling healthy all year round.
Equate holiday activities with looking good
A holiday marketing campaign should remind people that Thanksgiving, Christmas and New Year’s are part of a season that includes parties, cruises and trips to mountain resorts. And everybody wants to look their best while engaging in leisurely social activities.
Offer holiday deal promotions
Deal promotions are a great way to bring in new business and develop strong connections with pre-existing clients. Holiday deals could include:
- money-off vouchers
- two-for-one coupons
- loyalty cards that offer a free tan after five sessions
Whatever type of promotion you offer, you need to make sure that you’re giving people an incentive to use your salon during the holiday season. This will make new clients feel special and pre-existing ones feel appreciated.
You can market holiday sunless tanning through:
- a website
- flyers and brochures
- direct mail campaigns
- social media platforms like Facebook and Twitter
- TV/radio interviews
Of course, word-of-mouth is the best way to let people know what you offer. And the best way to ensure that is by pairing top-notch service with high-quality sunless tanning solutions.
Natural Glow manufactures spray tan products that are made with only the finest natural ingredients. Our tanning solutions are both vegan and PETA-certified, which means that your clients can feel good about what they’re putting on their skin. And you can, too.
Ultimately, the holidays are about giving. And when you give the best, the best comes back to you. So make the season brighter and more golden with Natural Glow!